As certain traditional ways of marketing no longer work well to sell products and services, it also appears that a small hand drawn sign of "I am hungry" no longer does it for the homeless.

2 creatives of Fischer in Lisbon realized this dilemma and offered their (we assume pro bono) guerrilla marketing services to Sr. Félix and his new spiel is now "Help me to evolve."

Za to su, zgodno, dobili I nagradu Mladi lavovi Portugala 2009.

OBAVEZNO POGLEDAJTE ;) –

http://www.youtube.com/watch?v=9yyP8IPZ-7s